Stakeholder Letter_0

Even though I’m treating my business like a billion-dollar brand, I won’t set any monthly or yearly projections in the beginning. If I sell even one jar a day, that’s a good day. I refuse to feel like a failure under any circumstance—as long as I show up for my craft.

I don’t care about the latest business practices. I don’t feel anxious to chase trends. I know who I am, and I love myself (and my business) for that. I’m not trying to be everything to everybody.

I’m done joining new communities, reading business books, or paying for average step-by-step courses. I’ll follow my entrepreneurial instinct. I don’t need a YouTube tutorial or ChatGPT’s advice for every decision.

I won’t pretend anymore. I won’t lie to myself and deny the burning desire to compete and win. No more fluffy-puffy philosophical shaming of ambition. This is gut instinct and fire. That’s who I am. I love competing, and I love winning. At the end of the day, I’m a former volleyball player—teamwork and collective victory run in my veins.

I will be less strict and less formal. I might take a call from a Whole Foods store right after training, in my gym clothes. I’ll work based on how I feel. When I’m well-rested and lit up my output will 10x. When I’m in the vale of despair, tired, on my period, I’ll slow down. I don’t need rigid productivity routines. When the desire to build is present, you will act on it no matter what. I know that the urge to act towards my goal is stronger than the urge to resist. And that is only what matters.

I’ll give myself time to wonder, time to do nothing, time to be offline. My inner software needs space to process in peace. Once my subconscious figures it out, the answer will present itself. I won’t force it. True art is not forced or performed—it’s lived.

I won’t beat myself up for working late at night if that’s when inspiration hits. I’ll laugh more. I’ll enjoy the present moment, no matter the circumstance.Share

I will get rid of any preferences, embrace my reality, let go of any resistance and surrender to Life, God, and my Life task.

I’ll do things my way. I’ll choose intuition, even when the data makes sense. If it’s not a wholehearted YES, it’s a no.

I’ll pay attention to detail. I’ll target women only. I’ll offer digital products and community access alongside the physical product.

I have no competition because I have strong brand loyalty, pure intention and open heart. I don’t feel any scarcity, tension in my chest or fear of losing. Business isn’t a zero sum game. It’s the infinite game I pursue to win. I know, sounds ridiculous, but I love it. It turns me on.

I’ll set new standards in the CPG industry—from working with leading government officials to change outdated FDA laws, to redefining industry trends. I’ll blur the lines between industries and create a new category on its own. For example, food products like mine—healthy supplement snacks—will be sold in beauty stores like Sephora.

I’m not stressed about chasing algorithms or posting generic content daily. I connect deeply with myself and write from the heart. That magnetism will attract the right audience. I’ll take the path of Liquid Death and Dollar Shave Club—crafting one powerful ad that resonates deeply to test product-market fit. Instead of posting daily for three months to gain 100 emails, I’ll get them in a day, with one piece that hits right.

I’m considering mastering three flavors and then building new product types around those flavors, instead of launching more flavors within one form.

I will not celebrate or promote the modern happiness traps that keep women stuck, like body-positivity movements or watered-down feminism, just to be accepted by mainstream institutions or appear politically correct. I’m okay pissing off 80% to attract the right 20%.